Swatch leases store for luxury brand
The Swatch Group has leased another space in Melbourne’s Collins Street – this time for one of its luxury brands.
Australia’s first Rado Boutique, as it will be known, will replace the former Bovet store at #298, one building east of Elizabeth.
Pascal Raffy’s Bovet committed in 2023; it was that luxury watchmaker’s maiden Australian store too.
Ashley Jewellers and shoe shop Lloyds have also in recent years rented the property.
Prior to 2012 the tenancy was occupied by Watches of Switzerland which is now next door.
Allard & Shelton’s Joe Walton was the agent.
Previous marketing campaigns prevented food and beverage operators.
Maiden Australian Rado store
Spanning 68 square metres with a mezzanine, the Rado store has 5.6 metres of Collins St frontage (continues below).
TAG Heuer, Grand Seiko and Tiffany & Co are in the immediate area.
So too is Swatch which two years ago opened a flagship store at 260 Collins St.
The Swatch Group is the world’s biggest watch manufacturer, also holding brands Omega, Longines, Tissot and Blancpain.
The Rado comes a week since realestatesource.com.au reported another Swiss-based luxury watchmaker, Patek Philippe, leased a historic building at 120 Collins St.
In 2021, meanwhile, The Hour Glass outlaid $35m for a strata retail space also on the strip, at #181.
That group also owns – and occupies for its various brands – the historic Kodak House at #252.
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