Croissanterie Lune, established 11 years ago in Elwood but which has experienced viral-like growth since also opening in 2015 at Fitzroy, especially following COVID, is expanding in Sydney.
The bakery has signed up for 100 sqm at Macquarie’s 1 Elizabeth tower at Martin Place.
The space would be the second for the group in the city – it also recently pre-committed to a tenancy at Darlinghurst’s Oxford & Foley, being delivered by AsheMorgan and Toga.
Both businesses are expected to be trading by next year leaving Lune time to lease an established store that could be its first in Sydney.
“The…location is part of the Sydney Metro Martin Place integrated station precinct,” a spokesperson for the landlord said.
“Lune will join one of Sydney’s most vibrant and diverse retail and dining spaces, with a mix of memorable dining experiences, espresso bars, fashion and retail stores,” they added.
The bakery was claimed to have the world’s best croissants by New York food critic Oliver Strand in 2016 (story continues below).
Martin Place queues expected
Lune’s Fitzroy outlet – which earlier this month sold to an investor for 3.8 million – regularly has customers waiting out the door.
“This exciting [Sydney] deal marks a significant milestone for both Lune Croissanterie and the Martin Place metro development,” Mr Tuck said.
“With its prime position and diverse retail offerings, 1 Elizabeth is set to become a vibrant destination for the best-in-class retailers, and Lune…is leading the way,” he added.
“This prime location, with its activated street frontages and high foot traffic, is the perfect setting for Lune’s venue,” according to the executive.
Ms Windybank said “1 Elizabeth is poised to become a sought after destinations for food enthusiasts and retail connoisseurs”.
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