Hugo Boss commits to Cremorne HQ

Six tenants have committed to 1-3 Newton Street since it was completed this year.

Beat Magazine founder Rob Furst has secured Hugo Boss to a new seven storey Cremorne office.

The fashion house has committed to 828 square metres at 1-3 Newton Street.

It will relocate from the Trenerry Crescent, Abbotsford, complex, which decades ago was Country Road’s headquarters.

Prior to that, Hugo Boss was based at Preston.

Knight Frank’s James Treloar, James Pappas and Adam Jones are representing Mr Furst, though Colliers’ Kevin Tutty introduced the tenant.

1-3 Newton Street

Designed to look like a warehouse converted building, 1-3 Newton St replaced Beat’s headquarters of 25 years.

It contains 4700 sqm of office area, a 60 sqm ground floor retail space and basement car park.

Asking rents are upwards of $550 per sqm, per annum, ex-incentives (story continues below).

Several tenants have committed to other parts of the building including Optalert and Nature Research, which are relocating from elsewhere in Cremorne, and Dragos Cybersecurity, which has expanded to Melbourne from Sydney.

Another occupier, NexSys IT is presently at 101 Collins St.

Anibou Furniture has taken one of the ground floor spaces.

Cremorne, about two kilometres east of Melbourne, has seen a wave of office construction in recent years including the distinctive Seek headquarters at 60-88 Cremorne St.

The owners of that building, Gus Cooper and Michael Gannon, are also looking to develop two offices, one rising 10-storeys, at a rectangle site at nearby 68-88 Green St.

Elsewhere in the suburb Bayley Stuart is seeking tenants for a proposed commercial building at 1-11 Gordon St.

In May, Sydney-based Fortis paid Top Lane $26.9m for an amalgamation of properties in Dover St, permit-ready for a 9250 sqm nine-storey tower.

The office replaced Beat Magazine’s headquarters.
The seven level A-grade office includes a top floor balcony.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of