Beat founder Rob Furst has replaced the magazine’s long-time Cremorne headquarters with a seven level office – and is now seeking tenants.
The Jackson Clements Burrows workplace at 1-3 Newton Street, constructed with Melbourne-made red bricks to resemble a warehouse conversion, contains 4700 square metres over a basement car park.
A restaurant and retail – in configurations from 60 sqm – is on the ground floor.
The property also includes end-of-facilities and is intended to have a co-working tenancy on level one.
Only occupants can access a rooftop terrace, which could accommodate staff events, workshops and drinks.
Cremorne is one of Melbourne’s most expensive locations in which to rent or buy an office.
Fitting replacement to red-brick home: publisher
The Newton St building replaced a single-level warehouse and open-air car park which Beat part-occupied for 25 years (story continues below).
Mr Furst rented the balance to other businesses and start-ups.
The magazine was established in 1986.
The executive said he hopes the office “will be accepted as a fitting replacement for the old red brick buildings that Beat and so many other businesses…enjoyed making their home over the journey”.
He added the asset “would be a hub for all things entertainment, fashion, tech and design and promises to be a big part of the culture and community that is Cremorne and the wider City of Yarra”.
The executive is represented by Knight Frank’s Adam Jones, James Pappas, Nick Sharkey and James Treloar.
Six months ago, another publisher and developer, Morry Schwartz, applied for an eight-level company headquarters at 14-18 Smith St, Collingwood.