International Entertainment Giant Told to Sell Prominent Former Moonee Ponds Market Site, Melbourne

In central Moonee Ponds, earmarked by planners as an Activity Centre, council says the site has the potential to be the suburb’s “pulsing heart”. It claims Reading Cinemas neglects the site it promised to replace with a landmark throughout the controversial planning and permit process.

In its 2009 annual report Reading Cinemas claimed it was finalising plans to redevelop the 3.3 hectare site, now a privately-managed open-air car park.

“Six months ago council spoke with Readings International management in the United States to warn them that our patience with this is wearing thin,” councillor Jim Cusack said. “Our community is all the poorer for having lost it’s much loved market and swapped it for this hole in the ground”.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of