Bluewater Master Planned Community Meets Pent Up Buyer Demand

According to Mr Paul Engeman, General Manager for Multiplex Communities QLD, projects offering unique lifestyle opportunities continue to be in high demand from buyers. 

“There is still a lot of pent up demand for quality homesites in the Cairns region, particularly those located close to the rainforest and beaches,” he said.

“This is reflected in the sales we have achieved to date at Bluewater, with all previous releases having sold out in a very short space of time.

“Only seven of Bluewater’s 170 home sites released to date are still remaining for sale, all from the most recent stage, which was released to the market late last year.

“Over fifty percent of the 51 homesites in the latest release sold in the first weekend alone, with ten lots selling in the month of January, traditionally a quite time,” added Mr Engeman. 

Commenting further on the strength of the Cairns market, Mr Rick Carr, Research Director for Herron Todd White (Cairns), said “The Cairns residential land market is experiencing strong buoyancy, fuelled by the on-going demand for new housing as a result of continuing population growth and the strong local economy.

“While the construction of lots has been running at virtually full capacity over the past three to four years, the high level of demand from both locals and outside investors has resulted in very low levels of available stock. This has meant that any new land lots released to the market have been keenly sought by purchasers,” added Mr Carr.

According to Mr Engeman, with the first residents already living in their new homes, the marina rapidly filling with boats and construction of the retail precinct and environmental parkland scheduled to commence soon, the Bluewater community is fast taking shape.

“To see the project moving along in leaps and bounds is a fantastic sight and as more and more buyers complete their brand new homes, the unique sense of community being created at Bluewater will become increasingly evident,” he said.

“Bluewater will be such a wonderful place to raise a family or just enjoy the many lifestyle benefits on offer – such as spectacular views and proximity to beaches, parklands and the rainforest – all within a master planned community environment.”

Another key to Bluewater’s success has been the variety of homesites it has made available, with its next offering of premium sites set to continue this trend. The soon-to-be-launched Elysian will feature a limited number of elevated sites ranging in size from 450sqm to 6,400sqm, positioned amongst the lush tropical rainforest reserves of Earl Hill.

“As has been the case to date, we expect the next release to attract strong interest from a variety of buyers, including couples, small and large families, empty-nesters and also astute investors looking to benefit from strong rental returns and medium-to-long term capital growth,” said Mr Engeman.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of