Maximising Technology to Sell Your Home

YOU KNOW you are well and truly in a new century when selling your home requires a web designer and domain name administrator.

Many new campaigns – including that of the $18 million Melburnian penthouse, and Clinton Casey’s outgoing $21 million Avon Court mansion – incorporate movies and require the expertise of a production company!

The advent of gadgetry such as portable MP3 players, 3G-capable mobile phones and satellite navigation systems is changing the way real estate is bought, sold and leased in Australia. It’s not just about the internet or SMS alerts any more. Today, the traditional print media campaign is backed by podcasts and interactive TV.

Read more

Online Videos, Websites and Other New Marketing Techniques

SO you’ve appointed a marketing agent and your house is presentable. Now, how do you make that translate to a higher sale price?

Several real estate agents have jumped on board a technological initiative: online videos, which they say generates strong interest for featured homes.

The videos enable real estate agents to show off a property in a very professional manner and to deliver an immense amount of information and detail very quickly, Melbourne agent Rocco Montanaro of Morrison Kleeman says.

Read more