Safeway to Open 4,000 Square Metre Supermarket in Hive, Victoria Street Abbotsford

Hive is being developed on a collection of industrial and office buildings including what was once the Kevin Dennis Motors service and sales delivery centre.
Ben Genser, director of developer Belgrave Group, said he expects Hive, which will include 300 car spaces, to radically enhance the area which is best known for its concentration of Vietnamese restaurants, and cheap fruit shops and butchers.
“The co-location of both Woolworths and Aldi will be a first for inner-Melbourne and will bring much welcome competition and a point of difference to a Coles-dominated Richmond,” said Mr Genser.
The closest competing Coles supermarket is at the Victoria Gardens shopping centre a couple of kilometres away.
Woolworths is a majority owner in Australian Leisure and Hospitality Group, which this week paid $19 million for the St Albans Hotel, in Melbourne’s west.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of