Peregrine Projects offers retail piece of Brunwick’s Sarah Sands Hotel redevelopment

Peregrine Projects is seeking a café operator to rent a ground floor retail space at its $45 million Sarah Sands Hotel redevelopment in Melbourne’s inner north Brunswick.

The developer this month started replacing airspace of the pub at the north west corner of Sydney and Brunswick roads with a seven-storey complex containing 31 apartments and an office.

Its retail listing (outlined, pic, top) is for a tenancy set to be constructed at the westernmost edge of the development, replacing what was a beer garden occupied from the 1990s until 2016 by Bridie O’Reilly.

Prior to the Irish pub moving in, the site was occupied as an adult club.

Five months ago, KKR-backed Australian Venue Co signed a deal direct with Peregrine to occupy the neighbouring historic hotel when it reopens in mid-2021.

AVC, which operates from about 150 national venues, will refit the double-storey 1854 building into a “bespoke” gastro pub.

The Brunswick hotel was named after SS Sarah Sands – the ship which delivered the first licensee, Robert Barry, to Australia.

Peregrine Projects, directed by Joseph Chahin, agreed to pay $6.03 million for the 1300 square metre 29 Sydney Road holding in late 2015 – when Bridie O’Reilly was near the end of its lease.

Operator can capitalise on the strength of its neighbour: agent

Burgess Rawson’s Sam Fogarty is leasing the 166 sqm cafe.

The agent said the offering “presented a unique chance to be part of the famous hotel’s future”.

“This is a great opportunity to get in at the early stages to incorporate any of their specific requirements,” the agent said about prospective occupiers.

“This opportunity suits an experienced operator who is ready to capitalise on the strength of the neighbouring pub offering and operator, the location in booming Brunswick and the immediate clientele in the forthcoming residential development and surrounding area.

Near the Parkville and North Carlton border, the Sarah Sands Hotel, at 29 Sydney Road, is walking distance to Princes Park and Royal Park and a short tram trip to the University of Melbourne and Parkville stop of the $11 billion Metro Tunnel project.

The Melbourne CBD is about five kilometres away.

Artist’s impression of the completed Sarah Sands Hotel redevelopment.
The Brunswick pub at 29 Sydney Road when it was occupied by Bridie O’Reilly.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of