Brunswick’s historic Sarah Sands Hotel on track to being repurposed as apartment complex

An image of the hotel from the marketing campaign in 2015 when it was occupied as the Bridie O’Reilly’s pub.

Three years after buying Brunswick’s Sarah Sands Hotel for just over $6 million, developer Peregrine Projects is ready to launch the site as an apartment project.

The property at 29 Sydney Road, accommodating one of the oldest pubs in the northern suburb (pictured, left), is set to make way for a seven storey building (artist’s impression, top) containing 31 dwellings, 38 car parks and 55 bike spaces.

The building, constructed in 1854 at the north-west corner of Brunswick Road, will be retained.

Trading since 1997 as the Bridie O’Reilly’s pub, this asset was one of two commercial properties at the intersection offered in late 2015 to developers.

The other, a motel at 699 Park Street on a 6300 square metre block, also sold to a residential builder and is mooted for flats within a 13-storey complex.

EST8 Agents founder and director Nic Cuni will open the display suite for the Sarah Sands apartments tomorrow.

Penned by Jackson Clements Burrows Architects, in conjunction with heritage consultants Lovell Chen, the dwellings will be configured with one to three bedrooms.

“Created for the design conscious, these apartments will set a new benchmark in city fringe living,” Mr Cuni said. “The three bedrooms apartments will face the heritage listed Royal Parade and capture incredible CBD views over Princes Park”.

Mr Cuni expects the project’s heritage component, high-end interiors and location, at the suburb border with Carlton North and Parkville, to attract residents.

The hotel is named after the SS Sarah Sands steam ship which launched in 1846 in Liverpool and journeyed to Melbourne.

Brunswick, one of Melbourne’s most gentrified suburbs, is about five kilometres north of the CBD. As well as the Sydney Road retail strip and Barkly Square shopping centre, it is also serviced by ample public transport including three train stations.

The Fender Katsilidis designed complex proposed to replace Brunswick’s Franco Cozzo store.

Today we reported that Peregrine Investments, directed by Joseph Chahin, sold the Carlton Brewhouse in Abbotsford – an investment with development potential – for a speculated price of more than $10 million.

Last month we reported that high-profile retailer Franco Cozzo was planning to replace airspace of his store at the north-east corner of Sydney Road and Victoria Street with a seven level apartment complex.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of