Minimax, Ted’s Cameras move to parkside South Melbourne HQ

The Kennedy family refurbished the two level office at 171-183 Ferrars Street after buying it permit-ready for a 20-storey residential building. It is now part rented to Minimax and Ted’s Cameras – the latter which turned 50 this week.

Minimax and Ted’s Cameras, controlled by the Blythe family’s Bajle Group, will move to a fully renovated South Melbourne headquarters near the new Kirrip Park.

The four year lease for 750 square metres at 171-183 Ferrars Street was struck just before the March COVID-19 lock down.

The gross annual rent is $450 per sqm.

Colliers International’s Chris Meehan and Tristan Parker represented the landlord, CR Kennedy’s owners, the Kennedy family, which bought the two storey 1488 sqm building last May.

The 847 sqm site on which it sits – at the city-end of the Fishermans Bend urban renewal zone – was offered permit-ready for a 20-storey, 67-unit residential building, which that vendor had been pre-marketing as Vivid (story continues below).

It is a holding away from the near-new vertical South Melbourne Primary School which is adjacent to the former MAP Coffee headquarters, now the public space.

The CBD is about a kilometre to walk.

“It’s a positive that retail based businesses still had the confidence to take new office accommodation in the current climate,” Mr Meehan said.

Ted’s Cameras turned 50 this week.

The site (marked) from a May, 2019, Dawkins Occhiuto advertisement, when 171-183 Ferrars Street, South Melbourne, was marketed as a permit-ready 20-level residential building.

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Marc Pallisco

A former property analyst and journalist, Marc is the publisher of

Marc Pallisco