The team behind the concept recently judged the world’s best football retail execution has leased a high-character Melbourne showroom – nearly a quarter the size of the MCG oval.
Ultra Football will open at the former Weylandts outlet at 200 Gipps Street, Abbotsford, by July.
As well as the shopping space, the 4628 square metre area will contain a football pitch, PlayStation lounge, café/restaurant and barber.
Vinci Carbone director Joseph Carbone negotiated the transaction on behalf of a local client.
The occupier was represented by RMR Leasing’s Ross Ritoli.
Ultra Football opened its first Australian store – of 3000 sqm – at Sydney’s Alexandria in 2018.
200 Gipps Street, Abbotsford
The prominent Gipps St building is at the T-intersection of Victoria Crescent – forming part of a leafy thoroughfare connecting Collingwood to the eastern suburbs, part beside the Yarra River.
Victoria Park is in Abbotsford – like Collingwood train station and Collingwood Children’s Farm.
The retailer will stock, amongst other things, clothes, equipment, replica kits and teamwear (story continues below).
“Ultra Football will be a 4600 sqm premium retail experience store housing global brands such as Nike, Adidas, Puma and Mizuni,” according to general manager, Matt Adams.
The property underwent a swank renovation when South Africa’s Weylandts chose it in 2013, for Australia’s first store.
It fronts three streets, including Harper, and contains a car park.
Mr Carbone said it was extremely rare to offer such a significant property within the city-fringe on a long-lease given the number of local commercial and mixed-use developments underway.
“Most properties of this size and nature are often offered for lease with redevelopment clauses,” the agent added.
The lease is long-term; the rent hasn’t been disclosed, but it was asking c$1 million per annum ex-outgoings.
“The property has excellent access to the major road networks including the Eastern Freeway and Citylink and is well serviced by an abundance of amenity including the Victoria Gardens Shopping Centre, Victoria St retail strip…and lush parkland area of Studley Park and the Yarra River,” according to Mr Carbone.
“The property also benefits from tram services along Victoria St, as well as Collingwood train station which is situated some 550 metres away”.