International Entertainment Giant Told to Sell Prominent Former Moonee Ponds Market Site, Melbourne

MOONEE Valley City Council has demanded international entertainment giant Reading Cinema sell a prime piece of Moonee Ponds land after it “wasted a one in 100 year building boom”.

The former Moonee Ponds Market in Hall Street, now an open air car park, was permitted in the mid-1990s to become a major $40 million cinema-based complex and shopping centre. So big was the proposal, rival Hoyts which manages cinemas at the nearby Highpoint Shopping Centre, challenged in court to halt the development.

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