Pitch Golf chooses Melbourne for maiden Australian venue
Pitch Golf – promising to be the only modern Australian golf club offering technology-enabled practice bays alongside a bar and social area – has chosen an inner east Melbourne warehouse converted showroom for its maiden facility.
The group, an extension of the London-based golf concept, led by Scott McGregor, has committed to part of a 2000 square metre metre hospitality, retail, food and beverage, wellness and creative space at Alfasi Group’s Matchworks project, replacing part of the former Bryant & May Redheads factory at 560 Church Street, Cremorne.
The developer and investor paid c$80m for the 9715 square metre Commercial 2 zoned site in 2022.
Pitch Golf Australia is the second major pre-commitment.
In 2024, London based Hoxton Hotels, owned by Ennismore, a lifestyle hospitality focused group backed by Accor, leased the guesthouse component, coincidentally for its maiden Australian facility.
Pitch chooses Cremorne
The Cremorne deal comes two months since we reported Dean Petrie expanded his X-Golf members-only sports entertainment business to a 900 sqm space in Perth’s Morley.
“Pitch Golf brings an internationally proven, experience-led concept that aligns perfectly with the way people want to socialise, work and play today,” Colliers’ Ruby Koop who brokered the Cremorne lease with Tom Larwill said (continues below).
“This isn’t just a retail tenancy, it’s a destination offering that will activate the precinct from day to night, draw a highly engaged audience and complement the broader hospitality, office and hotel uses being delivered at Matchworks,” she added.
“We’re seeing global operators consistently choose Cremorne because of its mix of creativity, culture, footfall and proximity to Melbourne’s CBD,” according to the executive.
“Pitch Golf’s debut here reinforces the precinct’s standing as a genuine gateway market”.
Mr Larwill added leisure and experiential concepts are driving some of the strongest leasing outcomes we’re seeing, as landlords and tenants respond to changing consumer expectations post COVID
“Precincts that combine office, hospitality, retail and accommodation, like Matchworks, are outperforming, because they generate built in demand throughout the day and week,” he said.
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