FoodWorks to Open Gourmet Outlet at Base of ELM Complex, South Melbourne

Elm is one of several projects on the books of boutique builder Fridcorp, headed by Paul Fridman.

Fridcorp’s other Melbourne projects include Lilli (on the site of the former Salt nightclub) in South Yarra, the Ivy, opposite the St Kilda Botanical Gardens, and several boutique projects in Elwood.

Fridcorp is reported to have paid $15 million for the former HSV-7 studio and prominent transmission tower in 2007.

Television shows filmed at the former Dorcas Street complex – which dominated the South Melbourne skyline from 1956 until it was demolished early last year – included City Homicide, Fast Forward and the networks news and sports broadcasts.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of