Benson Property Group founding director Elias Jreissati (pictured, right) has relaunched a marketing campaign for one of Melbourne’s most valuable apartments.
Mr Jreissati and his wife, Colleen, last launched a campaign for the apartment in 2017 – also asking $22 million.
The couple first listed the dwelling in 2014, when the price hope was about $20 million.
In February, 2014 – months before the Jreissati’s offered the Eureka Tower apartment – they listed another glamorous apartment, the penthouse of the HM&S complex in Port Melbourne, for about $16 million.
The price of the Port Melbourne unit increased to $18 million following a 2017 relaunch.
It finally sold earlier this year to an offshore investor for $16 million.
The apartment: 82/1 Riverside Quay, Southbank
The Jreissati’s paid architect Nonda Katsalidis $6.67 million for the apartment shell in 2010.
Mr Katsalidis designed Eureka Tower and had planned to keep the 82nd level apartment for himself.
Built above the service floor, it has no downstairs neighbours.
It is speculated the Jreissati’s spent millions to fit out the apartment, which was designed with five bedrooms, five bathrooms, two kitchens, an office and sculpture gallery. The offering also includes a 1400-bottle wine cellar, secret jewellery and firearm safes, and eight car parks.
Jreissati family no stranger to apartments
Interestingly, the Jreissati’s own the last remaining shell of the Eureka complex. This unit, on the 85th floor, will be fitted out as a two bedroom home the couple told realestate.com.au in this item will be their “final Melbourne pad”.
“We don’t need five bedrooms, nor eight bathrooms in the new place,” Mr Jreissati said. “Our new place will be the same size and scale, but just configured differently,” Mr Jreissati said.
The couple’s daughter, Samantha – who works with the family’s development business and is also managing director of the Levantine Hill winery – recently listed a Eureka apartment on the 73rd floor for $8 million.
The Jreissati family was raised within the double-storey penthouse of the HM@S complex, or 191/85 Rouse Street, Port Melbourne (pictured bottom, right).
Both the HM@S and 82nd level Eureka penthouse have been on the market since 2014.
RT Edgar’s Gerald Betts recently sealed the HM@S deal for his clients.
Mr Betts is also marketing 82/1 Riverside Quay (the Eureka Tower building). The advertisement, with a full suite of new images, can be found following this link.
The top end
The Eureka apartment relaunch comes a week after we reported another property developer, Derek Wong, listed his Royal Domain Tower penthouse for between $15.5 million and $16.5 million.
This c570 sqm dwelling on the 42nd floor of 368 St Kilda Road is being marketed by RT Edgar’s Sarah Case.
Last month we reported that Computershare co-founder Chris Morris sold his Beaconsfield Parade home for more than $12 million.
A Kew house – built by former NAB chief executive officer Ahmed Fahour – also sold recently for an eight figure sum.