Caprice leases Domain’s ex-South Melbourne HQ

The South Melbourne building was constructed in 1928 as a service centre for Kellow-Falkiner which had a car dealership at what is now The Royce hotel on St Kilda Road.

Soft furnishings supplier Caprice – which turned 60 last year – has leased Domain Group’s recently vacated South Melbourne headquarters.

Constructed in 1928 as a car dealership and service centre for Kellow-Falkiner which had the rights to sell Rolls Royce’s here – the converted workplace at 380 City Road is owned by Herzog Group, founded by late philanthropist Israel (Izzy) Herzog, who was also in the motor trade.

At the edge of Southbank and the West Gate Freeway, walking distance to both the CBD and South Melbourne Market, the property was for most of this century occupied by PMP Digital.

Domain modernised its double storey tenancy when it moved in four years ago.

Lemon Baxter marketing agents Jay Pavey and Paul O’Sullivan said that fit-out, with 170 workstations designed around meeting rooms, is still intact (story continues below).

Caprice is taking 2400 square metres for five years with a five year option.

It will relocate from another low-rise South Melbourne office, 11-29 Eastern Rd, which owner Ivan Filipovic’s ID&D has earmarked for a nine-storey 17,000 sqm commercial asset.

Domain, which Nine in 2018 acquired from Fairfax, recently moved into Bayley Stuart’s contemporary 600 Church Street, in inner east Cremorne.

In July another furniture group, Cosh Living, rented the sixth level of that building as a cheaper equivalent to a showroom.

Domain Group’s former standalone headquarters at 380 City Road, South Melbourne, is walking distance to the CBD.
The warehouse-converted-office contains 2800 square metres of lettable area over two floors.
A staff room at 380 City Road, South Melbourne.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of