Trump Tower may be coming to Melbourne

With luxury apartments in Melbourne regularly selling for in excess of $5 million, is it any wonder the city could be the choice for the next Trump Tower?

Sources say a development site owner has secured rights to use the brand for a site near Southbank’s Crown Casino.

Though the most famous Trump Tower sits on the East River in Manhattan, there are others in the United States which share similar qualities including extraordinary room proportions with sixteen foot ceilings, private spas, health clubs, valet parking and around-the-clock concierges.

A licence to use the marque is available for purchase, agents add.

All eyes turn to the Southbank site owned by interior office designer Tony Schiavello, immediately west of Australand’s Freshwater Place.

In 2002, this developer lodged plans for the 225-metre, 60-level, Prima on Southbank apartment tower – and two years later beat the state government to retain the controversial permit which would make it the second highest building in Melbourne.

Marketing however never commenced, sources later saying the project was to be temporarily shelved until 2009.

Mr Schiavello was unavailable when contacted.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of