The Salvation Army lists Geelong Conference Centre

The Salvation Army has listed the Geelong Conference Centre for sale with vacant possession.

The modern facility, purpose built in the 1980s and acquired by the current vendors in 1994, sits on a 1.6 hectare site within the grounds of Geelong Botanic Gardens in the city’s Eastern Park precinct.

Also adjoining East Geelong Golf Course, near Eastern Beach, the 4500 square metre resort-style complex was designed by Melbourne architect McGlashan Everist.

Its configured with seven conference rooms, of varying sizes, 46 accommodation suites, an open plan dining room, commercial kitchen, swimming pool and spa.

Colliers International’s Andrew Lewis, Guy Wells and Ben Young are representing The Salvation Army, which paid $2.35 million before undertaking a $2 million upgrade in 2008.

At 20 Adams Court, the property is expected to sell for between $7-$8 million this time around.

Geelong Conference Centre is being offered on a walk-in walk-out basis.

“This is a rare opportunity to purchase a magnificent operating conference centre within a sought after location…with close proximity to Geelong CBD, Eastern Beach and Avalon Airport,” Mr Young said.

“We are expecting strong interest from local, national and international owner-occupiers”.

The agents are advertising that the current operation has a strong trading history catering to groups and family accommodation.

The Salvation Army will use sale proceeds to fund other local initiatives.

Considered Victoria’s second city, Geelong, about 75 kilometres south west of the CBD, has been recently undergoing a building boom to match a rise in demand for residences, offices and tourist accommodation.

Last month the City of Greater Geelong council unveiled plans for a $200 million multi-building headquarters at the city’s western edge.

In December billionaire businessman Paul Little launched a twice daily ferry service connecting the region to Docklands.

Pelligra Group is re-purposing two former Ford factories into high quality industrial park, while Leaf Corporation is proposing a residential redevelopment of Target’s recently vacated North Geelong headquarters, which it bought from Wesfarmers for $10.6 million last January.

Also last year the local council, with state and federal governments, launched a 10 year initiative worth $370 million to revitalise Geelong and unlock the Great Ocean Road visitor economy.

The facility sits on a 1.6 hectare block within Geelong Botanic Gardens.
The site is surrounded by public space.
One of the 46 guest suites.
Two of Geelong Conference Centre’s seven conference rooms (above and below).

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of