Mitchell Communication Group to Start Construction of New $30 Million South Melbourne Headquarters

101 York StreetADVERTISING mogul Harold Mitchell is building a new $30 million company headquarters on the prominent South Melbourne site his agency has occupied since the late 1980s.
The media specialist, who established Mitchell Communication Group in 1976, has demolished a double-storey building his agency previously occupied at 101 – 107 York Street, and will replace it with a 5-level, 5,100 square metre A-grade office, with several outdoor balconies, and city views.

The new Bruce Henderson Architect designed HQ will consolidate Mitchells staff from five offices around South Melbourne, including space it has temporarily leased for the period of construction, opposite the South Melbourne Market nearby.

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