Richard Pusey sells Cat Café freehold for $4.4 million

Last year Richard Pusey, under the business name of Hoity Toity, banked another $6 million selling neighbouring Carlton buildings after picking them up for $4.55 million in 2016. The black building was previously occupied by sadism and masochism venue Hellfire Club.

Mortgage broker Richard Pusey has sold a historic Melbourne CBD building (pictured top and below) after three years.

The 30 Guildford Lane property traded at auction on Thursday for $4.4 million to a private investor.

Mr Pusey paid $2.8 million for then-vacant double-storey complex, which sits on a 132 square metre block – leasing it in 2017 to Cat Cafe – a business unique for having cats live onsite.

The sale comes a year after Mr Pusey banked $6 million selling 225-229 Queensberry Street, Carlton – once part occupied by sadism and masochism venue Hellfire Club – after paying $4.55 million in 2016.

CBRE’s Julian White and Alex Brierley and Steveway’s Andrew Kolovos and Steven Pantelious marketed 30 Guildford Lane.

The agents said the investment provides the opportunity for a substantial rental uplift.

In future, the 237 sqm space can be split to create multiple tenancies. Or, an owner-occupier can move in, they added.

About 200 metres from Melbourne Central train station, the cafe is close to the Brady Group’s 380 Melbourne, which will contain 728 flats and a 312-inn hotel.

3L Alliance’s major Queens Place project is also in the vicinity.

The double storey red brick Carlton property is leased to Cat Cafe.
The cafe has cats which live onsite.
The crowd at Thursday’s auction.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of