Mirvac today announced it completed construction of its $454 million luxury apartment complex, The Eastbourne, which replaced Dallas Brooks Hall, in East Melbourne.
The 14-storey project opposite Fitzroy Gardens is a joint venture with the site owner, Freemasons Victoria.
The Eastbourne made headlines when more than $300 million in off-the-plan apartment sales took place within three days of the project’s release, in 2016.
Mirvac and Freemasons Victoria initially intended to build 258 apartments on the site it is branding by the address of 280 Albert Street.
Throughout the sale process, however, purchasers amalgamated dwellings, so there are just 245.
Configurations range from one to seven bedrooms, ranging in size from 50 square metres.
The largest dwelling, spreading 565 sqm and said to have cost $15 million, is an amalgamation of three units, including a top floor penthouse.
The Eastbourne also includes seven ground-floor terrace-style apartments.
Mirvac said there are 140 unique floorplans contained within the Bates Smart designed complex.
Freemasons Victoria will occupy a purpose-built Masonic facility at the north-west corner of the new complex, on the corner of Victoria Parade and Eades Street.
The commencement of The Eastbourne construction in 2017 coincided with the 50th anniversary of the laying of the Dallas Brooks Hall foundation stone by Freemasons Victoria which it said marked “a new beginning for the site’s rich arts history”.
Mirvac head of residential, Stuart Penklis, likened The Eastbourne to a six-star hotel.
Residents within the complex will share use of a theatre, business centre, spa, steam room, gym, yoga/Pilates room and north-facing pool.
A lounge area known as the Conservatory includes a courtyard terrace, bookable entertainer’s kitchen and dining room.
“The Masters Club, excusive to Limited Edition and Prestige residences, offers an unrivalled lounge experience, complete with an inviting fireplace and temperature-controlled wine cellar,” Mr Penklis said.
Mirvac said The Eastbourne “breaks new ground” in sustainability with everything from construction materials to the efficiency of lighting and home automation, considered.
“Stand out sustainability features include a ‘green switch’ to reduce standby power consumption in every residence, a 22-kilowatt solar photo-voltaic system to provide clean renewable energy to all common areas, [and…] two electric car charge stations”, Mr Penklis said.
Residences also have access to a car share service and 24/7 concierge.
Bates Smart director Kristen Whittle said described The Eastbourne site as a landmark.
“The Dallas Brooks Hall means something to the city so we wanted to create a memory of the previous building, within East Melbourne which is consistently characterised by a high level of architecture and offers a green front door to Melbourne’s most prestigious inner ring suburbs.
“The Eastbourne was at the forefront of luxury design and amenity, instilling a sense of generosity and grandeur to its residences and utilising high-calibre materials such as limestone and marble in pedestrian areas to encourage residents to linger.
“Being minimal has allowed us to push boundaries, truly embodying simplicity which is rare in residential architecture in Australia – it takes a lot of consideration to achieve elemental architecture.
“The generous balconies are extraordinary, they give you a sense of being up in the air but grounded in the tree canopy, with cinematic views of the Fitzroy Gardens and back across Port Phillip Bay.
“The experience is similar to a luxuriant hotel, it’s well-lit and beautifully landscaped, you feel like the stress just disappears and you just want to be there, live there,” he said.
The Eastbourne’s rivals
Millionaire buyers are spoiled for choice in East Melbourne.
At the eastern edge of Fitzroy Gardens, Salta Properties in 2009 completed a luxury apartment complex, 150 Clarendon Street, which contains 89 dwellings over 12 floors.
In May, we reported, exclusively, that a sub-penthouse acquired off-the-plan for $19.4 million in 2007 was listed with an asking price of $46 million, which was discounted to less than $40 million before being withdrawn from sale last month.
At 13-23 Spring Street, opposite Treasury Gardens in the CBD, Cbus Property is about to replace a Mercure hotel with a 35-level building containing 84 swank, oversized residences (artist’s impression, right).
Two years ago, Cbus Property completed construction of another high-end residential complex next door: 35 Spring Street includes 241 opulently fit-out dwellings within a 43-floor tower.