Mariana Hardwick leases historic Victorian building in South Melbourne

An aerial view showing the new Mariana Hardwick boutique (outlined) in relation to the city.

Renowned bridal wear designer Mariana Hardwick has leased a prominent and historic corner building in South Melbourne which she will relocate to from Brunswick.

The dressmaker will pay a starting annual rent of $100,000 to occupy 234-236 Coventry Street (pictured top and left), on the north-east corner of Yarra Street. The property is about a kilometre south of the CBD and walking distance to Southbank.

South Melbourne Market and the Clarendon Street retail strip are a short distance from Ms Hardwick’s next store.

The Victorian building will now be reconfigured into a showroom and design studio following a leasing campaign managed by Knight Frank’s Paul Pellegrino for the landlord, a private investor.

The 420 square metre double-storey building sits on a 268 sqm block and includes one car park. Painted in graffiti art, part of the building was previously occupied by Aeria Country Floors – a natural stone and products supplier.

Four years ago, Ms Hardwick sold her high-profile store known as 1/459-495 Sydney Road, Brunswick, with a leaseback for five years with two seven year renewal options.

Ms Hardwick bought the strata titled Brunswick property, again within a historic building, in 2005. This property, the former Hoopers Drapers store, was also reportedly previously owned by the Waltons and Spotlight and is in a pocket of Brunswick containing numerous other wedding dress suppliers.

The historic Brunswick building formerly known as Hoopers Drapers store, but nowadays branded as the Hardwick Building.

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Marc Pallisco

A freelance property writer and experienced analyst, Marc is the co-founder of