Frank Green chooses Melbourne for maiden store
Reusable cup brand Frank Green has chosen Melbourne for its maiden bricks and mortar store.
The 10 year old business, which has taken off internationally with a collection of interchangeable, colourful, cups, bottles and lunch boxes – has chosen Chadstone shopping centre, over the CBD.
Monogramming will be available.
The open space on the centre’s upper level will also act as a recycling base.
More stores planned
Headquartered in South Melbourne, Frank Green intends to maintain its relationships with global stockists.
More bricks and mortar stores are planned, including overseas (story continues below).
“When we set out to open our first store, we committed to delivering an unparalleled experience,” founder and chief executive officer, Ben Young, said.
“By establishing a physical presence, we aim to create a more immersive, tangible and personal experience for our customers,” he added.
“The retail space will act as a living embodiment of our brand, where customers can touch, feel and interact with our products, enhancing their understanding and appreciation of the quality and craftsmanship that set us apart,” according to the executive.
Chadstone owners, Vicinity and John Gandel, are presently extending the complex with more shopping space, parking and another office.
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