Binks Ford is selling its one-hectare showroom and service centre on the corner of Cowper and Hopkins streets, abutting the Footscray railway station, about six kilometres, or three train stops, from the central business district.
The property is owned by the franchise owners of Binks Ford, Carpenters Motorcraft, which is moving to a new building in Deer Park.
The sale is not related to Ford’s decision this week to axe 350 jobs at its Broadmeadows and Geelong factories.
The Binks Ford site is in a designated "priority development zone" of the Melbourne 2030 planning policy and therefore under the control of Planning Minister Justin Madden.
Kliger Wood director Nick Breheny, who is marketing the site with CB Richard Ellis, expects it to sell for about $8.5million.
He said the site had the potential to be developed in stages, with the benefit of an established shopping centre at its doorstep.
Mr Breheny said any redevelopment would also capitalise on views over the Maribyrnong River towards the Melbourne CBD.
Footscray is one of 13 transit cities defined in the Melbourne 2030 policy.
Other transit cities include Frankston, Broadmeadows and Geelong.