Bruce McAvaney secures sweet deal for Fitzroy apartment built into a chocolate factory

The renovated kitchen within 13/165 Rose Street, Fitzroy.

Bruce McAvaney has sold a warehouse converted apartment in trendy Fitzroy for $1.376 million.

The South Australian sports commentator and his wife, Annie Johnson, paid $1.1 million for the double-storey dwelling in February 2015, to occupy as a Melbourne base.

Prior to this purchase, it last traded for $871,000 in September 2010 and $502,000 in April, 2006.

With two bedrooms and a car park, the apartment is one of 17 fitted within the former MacRobertsons chocolate factory at 165 Rose Street.

The double-storey corner-unit offers city-skyline views from every room, the marketing agent said.

The Brunswick, Gertrude and Smith street retail strips are all a short walk away.

Nelson Alexander selling agent Marek Olech marketed the “sleek” and renovated “New York style loft” corner unit, “within the desired NOJO (north of Johnston Street) precinct”. It offers city views from every window. The broker told in this item that the buyer is “moving up” from a single-fronted Collingwood home.

The month-long marketing campaign attracted three offers, following inspections from some 20 groups, Mr Olech said.

McAvaney posted a five-star agent review for Nelson’s Alexander’s website and commented that “in a market that’s supposedly flat, agent Marek Olech was able to find us a buyer with a minimum of fuss and discomfort”.

Bruce McAvaney

“The entire process has far exceeded our expectations,” the Order of Australia recipient added of the campaign.

It is reported McAvaney, 65, and Johnson were considering moving full-time to Melbourne, but will instead eventually build a home on the Fleurieu Peninsula wine region, south of Adelaide.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of