Apartment Owners and Developer Win Bid to Shift East Melbourne Border

East Melbourne branding was evident in Becton’s marketing material for a 19-level apartment building developed on former railyards near Federation Square. The council heard the suburb name was a significant factor for many residents, who purchased apartments in the complex.
Australia Post supported the suburb re-alignment, but objections were received, including one which suggested the entire Becton railyard project, developed in stages since 1992, should be considered Melbourne.

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Marc Pallisco

A former property analyst and print journalist, Marc is the publisher of realestatesource.com.au.