United Petroleum co-founder Eddie Hirsch launches leasing campaign for Abbotsford’s “greenest, cleanest” office

EXCLUSIVE

United Petroleum co-founder Eddie Hirsch has engaged JLL as sole leasing agent for a proposed uber-green office in Abbotsford, about four kilometres north-east of the Melbourne CBD.

The 10-storey building (artist’s impression, top) permitted for 218-228 Hoddle Street, on the north-east corner of Stafford Street, will contain 7000 square metres of lettable area and 70 car parks.

Johnston Main, as it has been branded, will also offer a health-based café, state-of-the-art end-of-trip facilities and multiple terraces capturing city views.

Artist’s impression of inside Johnston Main.

Penned by Architectus, the commercial building will replace a low-rise warehouse which has in recent years been occupied by Dutton Garage Group as a car dealership.

Mr Hirsch and Avi Silver, the other United Petroleum founder, paid $5.04 million for the 1131 sqm Abbotsford holding four years ago.

In 2017, Mr Hirsch paid Mr Silver $2.8 million for his half-share.

The Hirsch family is co-developing Johnston Main with the Faigen family under the company name H&F Property.

The proposed building will be Abbotsford’s first five-star green star rated office.

The proposed office will contain terraces capturing views over Collingwood to the Melbourne CBD about four kilometres away.

“The family saw a gap in the market for a high-end, well designed building based on high ESD [ecologically sustainable development] and wellness,” H&F Property director Richard Hirsch told realestatesource.com.au. “We listened to the market and feel we have delivered a product that addresses this better than any other project in the precinct”.

JLL office leasing agents Josh Tebb and Matt Szakiel added that “the building will use renewable energy sources, sophisticated water recycling technology and passive features such as window massing to keep energy costs to a minimum and maximise workplace health and productivity”.

“It is widely acknowledged that green buildings use 50-60 per cent less electricity and 50 per cent less potable water than do average Australian city buildings”.

The brokers called Johnston Main Abbotsford’s greenest, cleanest, office.

The Zagame family also launched a leasing campaign for an Abbotsford office this week, as we report here.

Today we reported, exclusively, that the Zagame family, which is being managed by Fife Capital, has also commenced a leasing campaign for an Abbotsford office: 112-124 Trenerry Crescent, constructed in 1927 as the Austral Silk and Cotton Mill building, is currently undergoing a swank renovation after being acquired from the Australian Education Union’s Victorian division for $21 million five months ago.

Last September we also reported exclusively that Mr Hirsch and Mr Silver sold United Petroleum’s former headquarters at 198-210 Hoddle Street – an office built into a c1919 red brick warehouse occupied until 1951 as the Whybrow Shoe Factory.

Thorn Harbour Health paid more than $10.5 million for 198-210 Hoddle Street to occupy.

United Petroleum meanwhile relocated its headquarters to a 3800 sqm space at 600 Glenferrie Road, Hawthorn. This office, owned by the Banco Group, was built in 2005 for health group HBA.

Marc Pallisco

A freelance property writer and analyst, Marc is a co-founder of realestatesource.com.au.

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