Fridcorp Doubles the Density of Controversial South Yarra Apartment Tower

BOUTIQUE builder Fridcorp has redesigned and rebranded the controversial $120 million South Yarra apartment proposal that it bought into a couple of months ago.

The site, on the south-west corner of Chapel Street and Alexandra Avenue and opposite the Yarra River, has for some 18 months been marketed as Tresor – a 14-level tower which would have included 99 luxury apartments (artist impression, right).

Network Nine executive director Jeff Browne was one of Tresor’s highest profile buyers, paying a reported $5 million for a four-bedroom unit, off-the-plan.

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Evolve Developmenet Acquires Former Channel Seven Office and Proposes $190 Million Guilfoyle Tower

Ron WalkerEVOLVE Development, the burgeoning Melbourne-based builder spearheaded by ex-Fairfax chairman Ron Walker, and business partner Ashley Williams, will develop its largest project to date in South Melbourne.

The developer is believed to have paid Westpac Funds Management about $15 million for the 35 – 47 Coventry Street development site once occupied by Channel Seven as its head office.

Westpac acquired the asset after builder St Hilliers, which bought the site from Seven in 2003, drafted a residential conversion plan for the disused office, but never proceeded with building it.

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FoodWorks to Open Gourmet Outlet at Base of ELM Complex, South Melbourne

INDEPENDENT supermarket group FoodWorks has purchased retail space at the ground floor of a $160 million apartment tower, being developed on the former HSV-7studio site in South Melbourne.

FoodWorks has paid $1.75 million for the 420 square metre retail space at the bottom of the Elm complex, which it plans to open as a gourmet outlet.

Construction of the 22-level Elm tower started last March, and is due for completion in December 2010. FoodWorks expects to open its doors by September.

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