Sony Music leases warehouse converted office in Melbourne’s Cremorne

Sony Music is the latest creative occupier to relocate its local headquarters to Melbourne’s trendy Cremorne.

The media and digital music company has leased all of 5 Stewart Street, opposite the busy Richmond train station, for a four year term, with four renewal options.

It will move from Richmond.

The double-storey Cremorne building, with graffiti on its exterior walls, and bars on its windows, offers an ultra-modern interior.

Part of the 440 sqm of lettable office area, configured as a lounge.

It sold to an investor last year for $4.1 million, a value which reflected a suburb record land rate of $17,400 per square metre.

The vendor and former occupier was developer LAS Group, which moved to St Kilda.

Morley Commercial’s Tom Larwill leased the “New York Warehouse Style Office” at 5 Stewart Street.

The 470 sqm building includes 440 sqm of lettable area and sits on a 235 sqm site with car parking, about two kilometres from the city centre.

Sony Music is paying a speculated rent of about $500 per sqm, per annum, for the office.

Mr Larwill said no expense was spared with the refurbishment, which incorporated “the old industrial charm” – including high ceilings and timber beams.

The broker described Cremorne as Melbourne’s “most exciting office precinct”, close to amenities, the city’s sports precinct, Swan Street cafes and restaurants and public transport.

Properties in Cremorne, a pocket of Richmond, have recorded significant rental and capital value growth in recent years.

Agents say office rent deals are regularly struck at rates of or above $500 per square metre, per annum.

An image used in the marketing of 5 Stewart Street, Cremorne.

Sony Music is speculated to be paying about $500 per square metre, per annum, but this could not be confirmed with Mr Larwill.

Last September, developer CostaFox applied to build an eight-storey strata office complex at 1-11 Gordon Street, in the vicinity.

Elsewhere in the suburb, AXA Investment Partners paid $100 million for an office which had just started construction at 17-21 Harcourt Parade. Upon completion the eight-level building will be leased to MYOB which also has naming rights.

In the same month, four neighbouring houses at 102-106 Stephenson Street sold for $7.1 million to an office developer, a deal which valued each sqm of land at about $13,000.

Two years ago, Zig Inge Group unveiled plans to build a seven-storey office on airspace atop a former Rosella factory at 57-61 Balmain Street, off Church Street. Part of this complex was subsequently pre-leased to plumber, Reece, which will relocate from Burwood, 12 kilometres east of the Cremorne.

Sony Music’s new double storey office is opposite Richmond train station.

Marc Pallisco

A freelance property writer and analyst, Marc is a co-founder of realestatesource.com.au.

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