National Basketball League (Australia) owner Larry Kestelman has paid more than $9 million for a Toorak mansion (pictured left) following a marketing campaign in which the brokers didn’t mention the house at all.
Instead it was the 1123 square metres of General Residential zoned land which was the focus of Abercromby’s successful five-week campaign, targeted firmly to medium density developers.
The property, with nine bedrooms, 300 Williams Road, traded within its quoted price range – $9.2-$10.1m.
Opposite Como House and Garden, and on the south-east corner of Bruce Street, 300 Williams Rd captures unobstructed north facing views toward the city skyline over both Como Park and the South Yarra Tennis Club.
Williams Rd acts as the South Yarra suburb border. Land rates on the eastern side of the road, zoned Toorak, fluctuate between $6,500-$10,000 per sqm, depending on location.
Mr Goddard said “100 per cent of enquiry” for the site came from residential development groups.
“We believe a strong result was achieved for this campaign due to a continued appetite in Stonnington and in particular Toorak for boutique, luxury apartment and townhouse developments which a site of this density is well suited for”.
The 300 Williams Rd deal comes five months after a local developer paid $5.2m – a price which was more than $1m above reserve – for a historic double storey apartment complex, on a 554 sqm Commercial 1 zoned block at 1 Mathoura Rd, Toorak, near the Hawksburn Village retail strip.
Eight bidders competed at auction for that Toorak site (pictured, right), following a campaign run by veteran agent Phillipe Batters, director of agency William Batters.