Future of Melways Safe, Despite Advent of GPS Navigation Systems
Ausways – publisher of the Melways – says sales of its edition are strong, and that it has no intention of scaling back production, despite the rising use of portable GPS technology, which is now also built into many new mobile phones.
Earlier this week, Ausways rival Universal Publishing announced it would cease production of its Gregory and UBD hard copy street directories, unless sales improve.
Ausway marketing and development manager Brad Young said by comparison, it is seeing pressure on its print runs, after having its busiest month of sales for the year so far.
