MECCA takes over former Georges restaurant in Camberwell
MECCA has taken over the former Georges restaurant in Camberwell – six times the size of its last store.
The cosmetics retailer opened at 819–821 Burke Road on Friday.
The c537 square metre shop includes a Perfumeria, Skin Studio and makeup, skincare and fragrance services.
MECCA previously traded from 634 Burke Rd, as Mecca Cosmetica.
The deal follows Country Road relocating its Camberwell store from Riversdale Rd on the Camberwell Junction to 566 Burke Rd.
Emmetts’ Charles Emmett and Xander Yeo were the agents.
Georges exits
Peter and Tony El-Khoury operated Georges for 28 years.
The Italian restaurant closed in September 2024 after its owners reached a commercial agreement with the then-unnamed retailer. The building also sold that year, for $9m (continues below).
The pair subsequently opened Wholefoods Warehouse at 72 Glenferrie Rd, Malvern.
MECCA expands again
The Camberwell opening follows MECCA’s expansion in Albert Park, where it combined three tenancies at 101-105 Dundas Place to create a 354 sqm store across two levels.
The 2024 deal involved taking over ground-floor shops occupied by Eyezone and Trenery, plus an upstairs office previously leased to Marshall White.
Coincidentally Mr Emmett brokered that deal too.
MECCA has also opened a 4000 sqm Melbourne CBD flagship at 299 Bourke Street, across three levels of the former Coles Book Arcade building, last occupied as the David Jones menswear store.
That make-up outlet opened in August 2025.
Subscribe to our newsletter at the bottom of this page.
