Hengyi offers 2000 sqm of retail at Swanston Central, near Queen Victoria Market

The retail offering includes the bluestone former CUB administration office.

Developer Hengyi is looking for retail occupiers to fill “the missing link” of its new Swanston Central apartment skyscraper, at the top of town.

About 2000 square metres of space is available for rent, configured as:

  • 1400 sqm within the bluestone former Carlton & United Breweries administration building at the corner of Victoria and Bouverie streets;
  • Victoria Balcony – a purpose built restaurant space of 250 sqm, with a further 100 sqm of terracing, and
  • Swanston Lane, which contains 350 sqm of area.

All spaces will overlook a new market square.

Swanston Central (centre) is opposite Queen Victoria Market at the point Carlton connects with the Melbourne CBD.

CBRE agent Zelman Ainsworth said in this marketing video that about 10,000 residents live on the same block as Swanston Central.

It’s “only going to get busier and better” the broker added, with retail activation at Swanston Central.

Mr Ainsworth is marketing Swanston Central, at 160 Victoria Street, Carlton, with colleague Jason Orenbuch.

Several major developments are underway or mooted in the area.

Swanston Central is built on land once owned by the Royal Melbourne Institute of Technology, which maintains a building next door. Neighbouring both sites (upper, right, in this image) is Grocon’s 33-level Swanston Square apartment building, which bears an 85-metre portrait of Aboriginal leader William Barak as its facade.

Amongst them is a build-to-rent apartment tower Mirvac acquired from PDG for $333.5 million on a fund-through basis – as we reported in June.

Hengyi is seeking food and beverage operators, convenience stores and service businesses, to occupy the lower levels of its building.

A microbrewery, or some other destination retail, could also be considered.

We reported exclusively in March that Hengyi acquired a waterfront Mt Eliza block (outlined) from the Victorian government for $17.5 million.

Elenberg Fraser director Callum Fraser said Swanston Central is built on a strategic site that terminates the vista at Swanston Street, “completing the ceremonial access of Melbourne” from the Shrine at the other end.

In March we reported, exclusively, that Hengyi paid the Victorian government $17.5 million for a 3.4 hectare former hospital at 33 Jacksons Road, on the Mt Eliza waterfront (pictured, right).

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Marc Pallisco

Marc Pallisco

A freelance property writer and analyst, Marc is a co-founder of realestatesource.com.au.

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